The European Union is an ever expanding group of countries. However, geographic Europe has been established for thousands of years. The borders change but the cultures of the areas are still defined. The countries of Europe share many common cultural elements and also some significant differences. There is a cultural gradient between North and South and also more obviously between East and West. Britain sees itself as closer to America than could be justified by 22 miles of the English Channel although many aspects have been drifting closer to the mainland over recent years.

There is a lot more to doing business in a culture than simply dos and taboos. People Going Global can help you understand the bigger picture, our intensive training equips you with an understanding of why these behaviors are the norm in a different culture and help you understand how to better communicate.

People Going Global has products for a wide variety of cultures. More information about our country-specific training programs can be found at the UK and Germany individual pages.


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